Murmuration and Human Interaction
Each day, millions of people gather through social media to exchange information. These exchanges originate from within the community, adding an element of trust that cannot be replicated through interruptive ads or predatory product placements. The challenge for today's marketer is to recognize these "patterns" and effectively respond.
To do this, enterprises and agencies must modernize outdated systems. New Social platforms are enabling marketers to listen and engage directly with consumers. Collectively, these tools can help shape viable strategies.
New social platforms are enabling marketers to engage directly with consumers and create levels of trust that cannot be replicated through other marketing platforms.