- Social Strategist
Everybody's Talking! Are You Listening? How Social Media Technology Brings Online Conversations to You
Jeffrey L. Cohen is a Social Strategist at Radian6, a salesforce.com company. Jeff works with B2B and B2C enterprise companies to assess their social media strategy and adoption, and advises them on how social media marketing, communications and engagement can help them meet their business objectives.
Jeff is the co-author of The B2B Social Media Book (Wiley 2012), the definitive reference for B2B marketers looking to master social media to generate leads and revenue. Jeff is also the co-founder and Managing Editor of SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing.
Radian6, a salesforce.com company, is a leading social media-monitoring platform solutions provider focused on helping companies, agencies, communications and customer support professionals efficiently and effectively track, manage and report on social media engagements.
Radian6 is developing social technology solutions, which enable enterprises to integrate social media strategy with cloud-based sales, service and support management systems