Dawn DeVirgilio

  • Social Media Manager
  • ExactTarget

Marketing to Subscribers, Fans and Followers


Dawn joined ExactTarget as an Interactive Marketing Manager, rolling out ExactTarget's most successful engagement tool to date - a Twitter lounge at ExactTarget's 2009 User Conference. Since that start, Dawn's interest and expertise in social media led her to her current position, Social Media Manager. 

Dawn is responsible for the product line ownership of ExactTarget's Social portfolio of features and services, in the newly-established Social Media Lab in San Francisco to evangelize social product offerings, dive deep into the market, and develop product and go-to-market proposals for ExactTarget's Social Products. An avid sports fan and seasoned traveler, Dawn resides in San Francisco, CA.

Dawn appears at top industry events to discuss the role of social media for B2B organizations, as well as how social media contributes to interactive marketing as a whole in today's multichannel communications landscape.

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